Banks? NASCAR? Food? How branding aims to find the Charlotte region’s identity
November 4, 2019
Jonathan McFadden
From basketball to banks, Charlotte’s got a lot (as the slogan goes). But critics say one thing is missing: an actual brand.
Compared to iconic city identities such as Nashville’s “Music City” and even Rockland, Maine’s claim to fame as the “lobster capital of the world,” Charlotte seems to lack one defining characteristic that sets the city and its surrounding counties apart.
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