Catawba County

Formed from Lincoln County in 1842, Catawba County extends into the Western Piedmont of North Carolina and is centered around the cities of Hickory, Conover and the county seat of Newton. Catawba County has maintained an independent economic and cultural identity that extends into the Blue Ridge foothills, but has recently strengthened its connection to the Charlotte region due to economic growth around Lake Norman in the southeast part of the county. Approximately 170,000 residents call Catawba County home.

Visitors to Catawba County can enjoy parks that encompass nearly 1,500 acres of preserved natural habitat. Bakers Mountain Park, Mountain Creek Park, Riverbend Park and St. Stephens Park offer hiking trails, playgrounds, paddle boarding spots and incredible mountain views for outdoor enthusiasts and families alike.

Catawba County has one of North Carolina’s strongest manufacturing traditions and is known for production of furniture, textiles and machinery. In recent years the economy has diversified into data centers and technology, but manufacturing remains central to the local economy. Unlike many suburban counties in the Charlotte region that serve primarily as residential communities, Catawba County has a base of locally available jobs.

Apple Computer Server farm under construction at Hwy 321 Business and Startown Road south of Hickory.

The county benefits from access to Interstate 40, U.S. Highway 321, and various regional freight corridors. Its strategic location makes it an important distribution center between the city of Charlotte and western North Carolina.

However, unlike other counties in the Charlotte region, Catawba County is facing challenges attracting population growth specifically when it comes to attaining skilled workers. The county has hit a roadblock concerning economic transition from traditional furniture production and manufacturing to automation and technology-related industries. With many experienced workers in the county nearing retirement age, replacing talent has become a growing obstacle. As of right now, many economic development efforts are centered around attracting young professionals.

Catawba County’s struggles are not without solutions. Apple recently decided to locate a data center near the town of Maiden, cementing Catawba County’s place in a new data corridor. Additionally, the implementation of Appalachian State University Hickory Campus promises to broaden the higher education and worker training options available to residents. Combined with strategic planning at the hands of county officials, a future where the county embraces its economic growth is in sight.

Photos by Nancy Pierce

Catawba County Links